For ecommerce operations leaders, navigating Amazon Shipping can feel like a double-edged sword. On one hand, it gives sellers access to Amazon’s expansive delivery network. On the other, managing Amazon orders—especially outside of FBA—can introduce complexity, rising costs, and limited flexibility across your sales channels.
Whether you're shipping via Seller Fulfilled Prime (SFP), the Merchant Fulfilled Network (MFN), or directly using Amazon Shipping, having the right tools, data, and systems in place is essential for delivering packages reliably—especially in most cities where same day delivery is becoming the standard.
In this guide, we break down how mid-sized to enterprise-level ecommerce businesses can simplify Amazon shipping, improve fulfillment efficiency, and scale operations—without being locked into a single service.
Amazon Shipping is Amazon’s standalone shipping and logistics arm, allowing sellers to ship orders from other sales channels, not just Amazon. While currently limited to third-party merchants that already sell on Amazon, Amazon has plans to service businesses not affiliated with Amazon in the future.
At a glance, the service is designed to:
However, there are a few limitations brands should keep in mind:
For some businesses, shipping with Amazon seems like a logical extension of their existing Amazon orders workflow. It offers free pickups, fast delivery options for Prime members, and reliability in dense metro areas.
But for brands managing multiple sales channels—Shopify, Walmart, WooCommerce, wholesale, subscriptions—it introduces friction:
If you're serious about optimizing your shipping with Amazon while simplifying fulfillment across your business, a unified, multi-carrier platform is essential. Instead of juggling multiple dashboards or being limited to Amazon’s infrastructure, software like VESYL connects everything in one place—Amazon, DTC, wholesale, and more.
By integrating Amazon with your other sales channels, you can:
A platform like VESYL helps sellers ship faster and more affordably, without relying on Amazon's proprietary logistics alone.
With smart shipping rules, operations teams can:
This is especially valuable for brands fulfilling thousands of orders per week, where minutes matter and costs can quickly scale.
Unlike Amazon Shipping, which provides limited analytics, advanced platforms give full transparency into:
For example, VESYL gives logistics teams the ability to break down delivery data and make more informed decisions about where to cut costs or ship faster.
Amazon often updates its delivery thresholds, eligibility for Prime members, and minimum order value requirements. If you're tied exclusively to shipping with Amazon, you're vulnerable to delays and restrictions.
A connected shipping stack allows you to:
A mid-sized apparel brand using VESYL was managing high-volume Amazon orders and Shopify sales. Initially reliant on Amazon Shipping, they struggled with limited pickup windows and no ability to compare rates.
After integrating their Amazon account with VESYL:
Now they’re delivering faster, with fewer errors—and they’ve maintained full control of how they ship, without being tied to Amazon’s evolving policies.
Amazon shipping is evolving—and for many sellers, it’s a good starting point. But as your business scales, you'll need more than just a single service to manage fulfillment efficiently.
With a unified platform like VESYL, you can ship Amazon and non-Amazon packages from the same system, and keep a close eye on performance, spend, and speed—without sacrificing flexibility.
If you want to streamline Amazon orders, optimize delivery across sales platforms, and take control of how you deliver, VESYL offers the tools and automation you need—without locking you into a single carrier or policy.